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Sunday 12 June 2011

Amazing Hidden Information Behind the Logos of Famous Companies

Here is an awesome information about the hidden meaning of some of the Logos of  famous companies all over the world. Whenever you look at the logo design , have you ever realized the meaning behind the logo design, look and feel ? Well, just have a deep look at these famous logo’s and its underlying meaning , its truly amazing

Amazon :

This logo doesn’t seem to hide much at the first sight, but it gives you a little insight in the philosophy behind the brand. First of all, the yellow swoosh looks like a smile, thats says Amazon.com want to have the best customer satisfaction. The swoosh also connects the letters a and z, meaning that this store has everything right from a to z.

Fedex :
This is probably one of the best known logos with a hidden meaning. If you look closely, you will see an arrow that’s formed by the letters E and x. This arrow symbolizes the speed and precision which are the two major selling points of this company.

Sony Vaio :

Sony Vaio is a well known brand of laptops. But did you know that the name Vaio logo also had a hidden meaning ? Well, the first two letters represent the basic analogue signal. The last two letters look like a 1 and 0, representing the digital signal.

Formula 1 :

At first, this logo might not make much sense. But if you look closely, you’ll see the number 1 in the negative space between the F and the red stripes. I also love how this logo communicates a feeling of speed.

Sun Micro Systems :

 
The Sun logo is one of the most famous ambigrams in the world. You can read the brand name in every direction both horizontally and vertically. This logo was designed by professor Vaughan Pratt of the Stanford University.

The NBC (National Broadcasting Company) :

The NBC is one of the biggest American television networks. I think most of you have already seen the peacock in this logo. The peacock has 6 different tail feathers, referring to the six divisions at the time that this logo was created. The peacock’s head is  flipped to the right to suggest it was looking forward, not back.

Toblerone :

Toblerone is a chocolate-company from Bern, Switzerland. Bern is sometimes called “The City Of Bears”. They have incorporated this idea in the Toblerone logo, because if you look closely, you’ll see the silhouette of a bear.

Unilever :

Unilever is one of the biggest producers of food, beverages, cleaning agents and personal care products. They produce a huge amount of different products and they wanted to reflect this in their logo. Each part of the logo has a meaning. For example, the heart represents love, care and health -  feeling good, a bird is a symbol of freedom. Relief from daily chores – getting more out of life.

Continental :

Continental is a manufacturer of tyres. You could actually see this in their logo, because the first two letters create a 3-dimensional tyre view.
Mercedes-Benz :

 
The star in three corners represents the Mercedes-Benz dominance on land, sea and air.

Toyota :

 
The Toyota logo contains three ellipses, which represent the heart of the customer, the heart of the product and the heart of technological progress and limitless opportunities of the future. In Japanese, “Toyo” signifies abundance, and “ta” means rice. In some Asian cultures, the rice represents wealth.


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